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Aida Palma Gonzalez is an experienced marketing professional currently serving as the Marketing Manager for Southern Europe at JOOLZ since January 2021. Previously, Aida held multiple roles at Desigual from October 2015 to January 2021, including Brand Marketing Manager for EMEA and Retail Marketing Manager for Latam, where responsibilities encompassed CRM, brand management, social media, trade, PR, media, and digital marketing. Aida's extensive background includes significant positions in trade marketing, particularly for department stores across Europe, as well as a focus on young fashion brands at El Corte Inglés. Aida's educational background features a Master's degree in Fashion Business Management from Istituto Europeo di Design, alongside a digital marketing program from Esade and a degree in Business Administration from Universidad del País Vasco.