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Katherine Wu is currently the Head of Digital Experience and DTC Strategy at JOOLA. Katherine has held various leadership roles in digital product management and experience at UnitedHealth Group and Citi. With a background in marketing and global business experience, Katherine has also worked in companies such as Sport Squad, Inc, and JOOLA North America. Katherine's educational background includes a Master of Business Administration from Georgetown University McDonough School of Business and a Bachelor of Arts in Psychology, Political Science, and Asian Languages & Cultures from the University of Michigan.