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The Marketing and Branding team at Jones Soda Co. is responsible for crafting and executing innovative marketing strategies that highlight the uniqueness of its premium beverage offerings. This team collaborates to enhance brand visibility, engage consumer communities through social media and influencer partnerships, and drive e-commerce growth. By leveraging creative campaigns and the brand's distinctive consumer-generated labeling approach, they aim to foster a strong emotional connection with customers and elevate the overall brand experience.