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Kadir Gegic, EMBA, is an experienced sales and marketing professional currently serving as Regional Sales Director for Jokey Group, overseeing operations in Romania, Bulgaria, Croatia, and Slovenia since August 2023. Previously, Kadir held various leadership roles at British American Tobacco from August 2009 to August 2023, including Country Manager for Montenegro and Brand Manager for Dunhill and Lucky Strike across South East Europe. Kadir's expertise also includes an international assignment focusing on marketing insights and route-to-market strategies in Hungary. Earlier career experience includes management positions at Telenor and British American Tobacco, with a focus on business development and key accounts. Kadir holds an Executive MBA in Marketing from Cardiff Metropolitan University and a Bachelor of Business Administration in Business/Managerial Economics from Univerzitet Union - Nikola Tesla Beograd.