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Scott Helmich is a seasoned professional in performance analysis with extensive experience in the sports industry. Currently serving as a Senior Elite Account Executive at Hudl since June 2019, Scott has previously held the role of Head of Performance Analysis at Swansea City Football Club from June 2011 to May 2019, where responsibilities included delivering comprehensive pre-match, live, and post-match analyses to enhance both individual and team performance. Prior experience includes a First Team Performance Analyst role at Glamorgan County Cricket Club and an internship with the WRU Premiership Bureau, where Scott developed skills in live coding, scouting, and video production. Academic credentials include a 1.1 degree in Sport and Physical Education from Cardiff Metropolitan University and an ILM Level 5 in Leadership and Management from Portal Training.