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Joe Giddens is an experienced marketing professional currently serving as the Marketing Director at CybSafe, where significant achievements include building a fivefold pipeline coverage within a year and developing scoreboards to track revenue success indicators. Previously, Joe held the role of Head of Content at CybSafe, delivering a scalable content strategy and leading a team to support diverse customer needs. Joe's earlier experience includes a decade with the Metropolitan Police, focusing on fraud and cybercrime prevention and investigation, where skills in behavioral change initiatives and digital forensics were developed. Education includes a recent program in Digital Marketing from Saïd Business School, University of Oxford, and a Bachelor's degree in Music and Arts Management from Middlesex University. Joe is also an active member of the Pavilion and Cybersecurity Marketing Society, and a writer for Medium.