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Margot van den Broek is an accomplished Senior Demand Generation Manager currently at Forma since February 2025, with a robust background in demand generation and marketing analytics, bolstered by over three years in senior management roles including a position at Tidelift. Previous experience encompasses a range of roles from Demand Generation Manager to Chapter Director for The Women’s Social Club® in Salt Lake City. Margot has a strong foundation in operational and educational roles, having served as an Accessioning Technician at the Broad Institute of MIT and Harvard and a Barista at Ride Studio Cafe. Educational qualifications include a Bachelor of Science in Biology from Hobart and William Smith Colleges, along with a Marketing Analytics Certificate from Cornell University.