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Guillermo Güereque possesses extensive experience in communications and digital marketing, particularly within the beauty and lifestyle industries. Currently serving as the Senior Communications Manager at Joico since June 2010, along with the role of Adjunct Regional Sustainability Manager at Henkel, Guillermo has demonstrated expertise in strategizing and directing PR, social media, influencer marketing, and advertising initiatives. Previous positions include Senior Communications Manager and Public Relations Manager at Zotos International Inc., where responsibilities encompassed global strategy development and managing in-house PR. Guillermo has also contributed as a Communications Consultant for Handing Out Hope, provided freelance writing services at Black Ink Communications, and held various roles in marketing and community relations at companies including Toyota Financial Services and the University of Southern California. Educational qualifications include a Master’s degree in Strategic Public Relations and a Master of Public Administration from the University of Southern California.