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Erik Truchan is an experienced marketing and ecommerce professional with a strong background spanning over a decade in various leadership roles. Currently serving as the Director of Ecommerce at Johnson Outdoors since July 2022, Erik previously held the position of Director of Marketing and Ecommerce at Navico Group, where responsibilities included strategy development and management of a multimillion-dollar ad budget. Erik's extensive experience in digital marketing includes significant roles at The Tool House as Digital Marketing Director, where responsibilities involved ecommerce platform management and brand strategy, and at Pinpoint Marketing as Digital Marketing Manager, focusing on website design, SEO, and social media strategies. Additional roles include Marketing Manager at Cornerstone Sports Pub & Eatery, Director of Client Services at EPC Partners, and Director of Business Development at Kinsa Group, highlighting a versatility across various sectors. Erik holds a Bachelor of Arts in Economics from the University of Wisconsin-Madison and further education from the University of Wisconsin-Milwaukee.