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Brenda Campbell Byers is an accomplished marketing professional with extensive experience in brand management, currently serving as the Director of Brand Management at Johnson Outdoors since January 2019. In this role, Brenda develops global brand strategies for SCUBAPRO scuba diving equipment and leads various product development processes while ensuring consistent execution across regions. Previous positions include Brand Manager at Rust-Oleum Corporation, where Brenda led new product ideation and commercialization, and Associate Brand Manager at Prestone Products Corporation, focusing on marketing strategies for automotive products. Brenda began the career at Scheibel Halaska, Inc., advancing through roles that included Account Executive and various positions in public relations. Brenda holds a Bachelor of Arts in Communication, Public Relations, and Advertising from Marquette University, complemented by minors in Marketing and Studio Art.