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Helen Choi is an experienced IT Director currently leading the APAC region and sales, marketing, and channel operations at Johnson Controls since March 2015. With a strong background in business intelligence and strategy development, Helen has previously held key positions as Head of Biz Solutions & Processes at TCC, where leadership facilitated a successful Group Business Intelligence Project, and as an Advisor at Spreader, developing a comprehensive product roadmap for a social media marketing app. Additional experience includes roles such as Program Director at Starbucks and Director of Technology at Expedia, along with various IT leadership positions at Xinhua Finance, Hutchison Whampoa Ltd, and consulting roles at Arthur Andersen and Ernst & Young. Helen Choi holds advanced education from AGSM @ UNSW Business School.