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Sarah Bates is an experienced marketing professional currently serving as the Pan-Partnership Loyalty Proposition Lead at John Lewis Partnership since February 2023. Previously, Sarah held various roles at Waitrose & Partners from April 2013 to January 2023, including Ecommerce Marketing Lead and Senior Marketing Manager, focusing on online grocery and specialist shops. Sarah's career also includes significant experience at Havas Group, where roles spanned from Account Director to Senior Account Executive, managing accounts for major brands such as Nestle and Tesco. Earlier experience includes account management at Strategic Data Management and a communications assistant role at Asprey & Garrard. Sarah holds a Geography BA (Hons) from the University of Sheffield and completed a CIM qualification at The Chartered Institute of Marketing.