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Heleen van Ketwich Verschuur is a highly experienced professional with extensive involvement in various sports and cultural organizations. Currently serving as a member of the Supervisory Board at Olympisch Stadion Amsterdam and as an ambassador for Johan Cruijff ArenA, Heleen contributes to multiple leadership roles, including chairman of the Supervisory Board at Sportbedrijf Zwijndrecht and team manager for Ajax women's team. Additional engagements include positions in the advisory council for Stichting Amsterdam 750, chairperson of the Foundation Protectors Oranjehotel, and board member roles with the Association of Sports Companies in the Netherlands and the Dutch Curling Association, among others. With a strong commitment to sports management and community involvement, Heleen has been active in these roles since at least 2014.