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Joonas Salmela has a diverse work experience in the field of video production and employer branding. Joonas started their career as a Videojournalist at Iltalehti / Alma News & Life in February 2014 and held that role until January 2018. In January 2018, they joined Jobilla Oy as a Video Production Manager. Joonas then transitioned to Jobilla Germany in February 2018, where they worked as a Video Specialist until November 2021. Additionally, they took up the role of an Employer Branding Specialist at Jobilla Germany in January 2020, and they continue to work in that position.

Joonas Salmela's education history includes studying at Haaga-Helia University of Applied Sciences. No specific degree or field of study is mentioned. However, further details regarding the start and end years of their education are not provided.