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Vipika Dhawan has a strong background in marketing, with experience in companies like Jindal Lifestyle Limited, LIXIL, and vivo India. Vipika has expertise in digital marketing, media planning, brand management, budget planning, and forecasting. Vipika also has experience in influencer and celebrity management, website management, retail marketing, and product marketing. In addition to their professional experience, Vipika holds a B.Tech. degree in Computer Science from Delhi University.