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Ella Fridman is a seasoned Senior UX/UI Designer currently with JFrog since December 2021, previously holding the same position at ZoomInfo from June to December 2021. Prior to that, Ella co-founded Pretty Simple Bags from May 2019 to June 2021, and has extensive experience as a Senior UI Designer and Projects Manager at UI - Human Factors Ltd. from December 2013 to April 2019. Ella also established a graphic design studio, ellafridman.com, from September 2007 to December 2013, focusing on integrating cutting-edge style and technology with traditional design elements. Early career experience includes working as a Texture Artist for TaleCity Productions from January 2003 to September 2006, specializing in 3D feature films. Ella Fridman is an alumnus of Ascola Academy of Art and Design in Tel-Aviv, where education was completed between 1998 and 2002.