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Jannat Butt is a seasoned marketing professional currently serving as a Senior Creative Strategist at Jenpharm Life Sciences since December 2020. In this role, Jannat manages the Creative & Performance team and oversees full-funnel marketing initiatives, achieving significant results such as a 32% increase in conversion rates and a 20% rise in average order value. Previous positions include Creative Strategist and Social Media Manager at Jenpharm Life Sciences, and Key Account Manager at Brandpa, where Jannat led client communications and managed social media strategies. Jannat holds a Bachelor's degree in Business Administration with a focus on Marketing from the Lahore School of Economics and has completed internships at notable organizations including Nestlé and the World Wildlife Fund.