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Joe Simpson is an accomplished professional in the sports marketing and management sector, currently serving as the Head of MC Sports & Partnerships at JD Sports Fashion plc, where responsibilities include developing sports strategies, managing marketing opportunities, and overseeing partnerships across multiple regions. Prior experience includes key roles such as Sports Multi-Channel Lead and Football Marketing Co-Ordinator at JD Sports, and officiating as a referee for the PGMOL and The Football Association. Joe's leadership skills were further exhibited as the Men's Football Chairman and 1st Team Manager at Liverpool John Moores University. With a solid educational background, including a Master's in Sports Business & Management from the University of Liverpool, Joe also has experience in consultancy and community work through roles with The LIFE Foundation and a notable sales achievement in the automotive sector.