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Nathan Laffin

Vice President Private Brands | Trend Brand Design at JCPenney

Nathan Laffin serves as Vice President of Private Brands and Trend Brand Design at JCPenney, where leadership encompasses Brand and Trend teams and design functions for soft and hard home divisions. Laffin previously held multiple senior leadership roles at notable companies including Calvin Klein, Eddie Bauer, and Levi Strauss & Co., directing global design strategies and driving brand positioning across various fashion segments. Educational credentials include a BFA in Fashion Design from Parsons School of Design, with earlier experience as a Fashion Director at Macy's West and an instructor at Parsons. Nathan Laffin's extensive background in fashion design and brand management underscores a commitment to innovation, creativity, and strategic growth in the retail industry.

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