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Sonja Sundberg is an experienced Key Account Manager with a strong background in out-of-home advertising and partnership sales. Currently serving at JCDecaux since January 2021, Sonja specializes in both OOH and DOOH advertising for a diverse range of clients, from large Finnish corporations to smaller businesses. Prior to this role, Sonja held positions at Alma Talent Events, focusing on BtoB partnership sales, and at Kauppalehti, where progression from Sales Negotiator to Key Account Manager involved media sales. Earlier experience includes a role as a Relationship Officer at Nordea, managing client interactions in the Custody department. Sonja holds a Master's degree in Economics with a specialization in Marketing from Hanken School of Economics and has additional educational experience from UCD Michael Smurfit Graduate Business School.