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Ivanna Horobets is a marketing professional with extensive experience in leading marketing strategies and user acquisition. Currently serving as the Head of Marketing at JatApp since November 2023, Ivanna previously held the same title at Heartify Inc., where responsibilities included developing marketing strategies and managing a team focused on user acquisition and creatives. Prior to that, Ivanna led user acquisition efforts at OBRIO, optimizing ad campaigns across multiple platforms. Ivanna's career also includes positions as a Marketing Specialist at Ciklum, a Consultant at Deloitte, and a Junior Research Analyst at UMG Holding, where analytical skills and project evaluation were key responsibilities. Ivanna holds a Master's degree in Accounting and Related Services and a Bachelor's degree in Accounting and Audit from Taras Shevchenko National University of Kyiv, along with ongoing education at Genesis IT School.