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Santiago Demonte currently serves as the Jansport Argentina & Paraguay country manager at JanSport since January 2021 and is also a business partner at Don Fermín Almacén Digital. Previous experience includes roles such as Asesor comercial at ASESOR, regional managing director at PCDA, and managing director at Original Penguin Argentina. Santiago held significant positions at Lacoste as marketing & product manager and at Nike as footwear business manager for the Southern Cone, as well as product line manager for various footwear segments. Earlier in the career, Santiago was the Merrell brand manager at Grimoldi S.A. and trade marketing on-premise manager at Cervecería y Maltería Quilmes. Santiago holds a degree from Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires' obtained in 2001.