Felicity Winchester is an experienced insights professional with a diverse background in various leadership roles across multiple industries. Currently serving as the Head of APAC Insights at James Hardie since December 2023, Felicity previously held significant positions at Goodman Fielder from 2010 to March 2023, including Head of Insights, Senior Insights Manager, and Consumer Insights Manager. Prior experience includes a role as Senior Strategic Planner at The Coca-Cola Company from June 2006 to December 2009 and Research Director at Illuminas / Hauck Research from September 2002 to May 2006. Felicity's career began at Zenith Media as Market Research & Competition Manager from July 1999 to July 2001, showcasing a strong foundation in market research and strategic planning.