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David Craig has worked in various positions in the field of marketing and communications. David has held leadership roles in several universities, including James Cook University, The University of Waikato, Australian Catholic University, and the University of Technology Sydney. Additionally, they have experience in sales and marketing management with companies such as Urban Pacific Group of Companies, Landcom, Sydney Racing, Coca-Cola Amatil, and the Australian Rugby Union. Prior to their career in marketing, David worked as an accountant at Ernst and Young.

David Craig has a PhD in Higher Education from The University of Waikato, which they earned from 2014 to 2020. David also holds a Masters of Tertiary Education Management from the University of Melbourne, which they obtained from 2011 to 2012. In addition, they have an ACA degree in Accounting from Chartered Accountants Australia and New Zealand, completed in 1992. David's undergraduate studies were completed at the University of Technology Sydney, where they earned a BBus in Business, Accounting, Marketing, and Commercial Law from 1986 to 1991.