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Kiel LeBaron is a seasoned professional in ad monetization and mobile gaming, currently serving as Sr. Director of Ad Monetization at Jam City since July 2019. In this role, Kiel has been pivotal in enhancing ad monetization strategies across 25 games, achieving a remarkable 300% increase in Ad ARPDAU on established titles while ensuring user retention. Prior experience includes founding Lion's Share Media, where consulting efforts led to significant ARPDAU and LTV boosts across various game genres, and holding senior positions at notable companies such as Zynga and Playhaven. Kiel's diverse background also encompasses analytics, ad operations, and network management, supported by a B.S. in Advertising from San José State University.