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Will Silto has extensive experience in performance marketing, currently serving as a Performance Marketing Contractor at JLR since September 2024. Previously, Will held the position of Global Senior Performance Marketing Manager at Superdry, where notable achievements included onboarding a new performance agency and increasing digital media annual revenue by 40%. Before Superdry, Will was the Global Head of Paid Media at Dyson, leading global digital media strategies across over 30 markets and managing significant budgets with prominent platforms. Additional experience includes roles at Adobe, O2, Vodafone, and Nationwide Building Society, where Will managed substantial marketing budgets and contributed to significant efficiencies and performance improvements. Will holds a Bachelor of Arts degree in Strategic Business Management from the University of Gloucestershire.