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Aleksandar Alex Vuckovic is a seasoned professional in business development and market strategy, currently serving as Business Development Leader and International Market Development Manager at Jaffa Crvenka since December 2020. Previously, Vuckovic was Managing Director and Co-Owner of Happy Honey, where the company received accolades for its premium honey products. A notable tenure at Nielsen spanned nearly seven years, culminating in the role of Global RB MMX Strategy & Insights Lead, significantly impacting global markets and driving revenue opportunities. Vuckovic's earlier experience includes positions at KPMG, Philips, and multiple consultancy roles, honing expertise in advanced analytics, market research, and client relationship management across leading FMCG brands. Vuckovic holds a Bachelor's degree in Marketing from the University of Belgrade and has participated in international exchange programs at the University of Ljubljana and WU Vienna University of Economics and Business.