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Venla Uotila is an accomplished professional in design and shopper activation, currently serving as a Shopper Activation Manager at Cloetta since March 2019, where responsibilities include boosting brand engagement and sales through in-store experiences. Previously, Venla held roles such as Freelance Designer and Designer at Holmberg Brands Oy, focusing on creative and technical designs for licensed brand collections. Earlier experience includes positions as a Product Coordinator and Technician, where work involved package designs and production control. Venla's entrepreneurship began with Inla Interior Oy, a business in home textile design, and earlier managed a retail store with a focus on consumer sales. Educational qualifications include a Master of Culture and Arts in Creative Design Management from Turku University of Applied Sciences and a Master of Arts from the University of Helsinki.