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Suvi Numminen is a seasoned marketing professional currently serving as the Global Marketing Director for Pastilles & Gums and Advertising at Cloetta since May 2016. In this role, Suvi is responsible for enhancing marketing effectiveness and driving media strategies to optimize investment choices and improve ROI. Previous experience includes positions at Raisio Group, where Suvi held roles such as Marketing Manager for the Benecol Unit and the Food Division, contributing to the growth of special diets brands and overseeing category and brand strategies. Suvi's educational background includes a Master's degree in Marketing and a Bachelor's degree in Social Policy from the University of Jyväskylä.