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Michael Barry has extensive experience in the beverage industry, currently serving as Regional Director for the Midwest at J. Rieger & Co. since January 2022. Prior to this role, Michael held the position of Brand Manager at Major Brands from March 1999 to January 2022, where significant contributions to brand development were made. Earlier in the career, Michael served as On-Premise Sales Manager at Major Brands and worked as an Outside Sales Representative at Premier Beverage Company from 1987 to 1999.