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With 20 years of experience, Ali is a highly regarded, an industry leader in public relations and marketing. An executive committee member for PRSA Travel + Tourism for eight years, she is an award-winning PR and social pro whose expertise ranges from digital marketing and earned media strategies to trend forecasting.

She’s led fresh-faced creative campaigns for countless renovations and re-imaginations with staying power in the travel industry, including the Enchantment Resort and Mii amo Spa where her passion for the world of wellness was first ignited. For the award-winning L’Apothecary Spa at L’Auberge de Sedona, she was the concept originator. Ali also led the team that catapulted Rancho Valencia Resort and Spa into an elite category of lifestyle and luxury properties after its remodel. Her personal passion for adventure and fitness, paired with her expertise, makes for a powerful synergy when leading clients like Under Canvas, Rancho La Puerta, and Mountain Trek.