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Wendy Blezek, MA, IPC, is an experienced Customer & Market Insights Manager at J. J. Keller & Associates, Inc., focusing on customer advocacy and insights to inform product and service development. With a robust background in research and development management at Koch Industries/Georgia-Pacific, Wendy led initiatives to integrate consumer perspectives into the product lifecycle. Prior experience includes roles in consumer research and brand management at ThedaCare, contributing significantly to marketing and business strategy through consumer advocacy. Educational qualifications include a Master’s Degree in Communication and various certificates in market research and project management from recognized institutions.