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Vicky Yuan Xu is a seasoned professional with extensive experience in brand management and digital training. Currently serving as the Digital Training Manager at IWC Schaffhausen, Vicky specializes in developing product training content and utilizing data analysis for strategic insights. Previous roles include Market Research Analyst at Harbour 22 GmbH and a series of brand management positions at Diageo, where responsibilities encompassed overseeing the Johnnie Walker brand portfolio in China and managing CRM activities. Vicky's earlier experience as an Engagement Manager at POSSIBLE and Senior Client Services Executive at JETT highlights a strong background in client relations and project execution. Vicky holds a Bachelor of Arts in Chinese Language and Literature from Jiaxing University and has furthered education with a PMP certificate and German language proficiency.