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Tara Fairbanks is a seasoned marketing professional with extensive experience in social media management and content strategy. Currently serving as Senior Manager of Social Marketing at Ivy City Co., Tara leads the posting strategy across multiple social channels and collaborates with creative teams to deliver engaging content. Previous roles at Ivy City Co. include Social Marketing Manager, where Tara achieved significant Instagram growth, and Marketing Coordinator, focusing on digital content and customer engagement. Earlier experience includes social media coordination for BYU Broadcasting and marketing internships at Colliers and Skipio, complemented by a strong academic background in Marketing from Brigham Young University.