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Krista Larson is an accomplished marketing and communications professional with extensive experience in higher education and corporate settings. Currently serving as the Executive Director of Marketing & Communications at Ivey Business School at Western University since July 2022, Krista previously held multiple roles at Haskayne School of Business from 2014 to 2022, including Executive Director of Student Success and Brand, Executive Director of Student Success and Community Engagement, and Senior Director of Marketing, Communications and Community Relations. Prior to that, Krista was the Executive Director of Marketing and Communications at Schulich School of Business - York University from 2003 to 2014, where responsibilities also included directing admissions and recruitment. Krista's early career included leadership roles at Carlton Cards, where positions included VP Marketing and Director of North American Brands. Krista holds a Master's Certificate in Marketing Communications Leadership from Schulich Executive Education and a BBA in Marketing and Communications from Simon Fraser University.