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Lise Marie McLoughlin Nielsen is an accomplished Marketing and Communication Manager with extensive experience in the automotive industry, specializing in the Nordic, Baltic, German, and Austrian markets. Currently employed at IVECO since September 2021, Lise is responsible for marketing and PR for various commercial vehicles while focusing on sustainable transport. Previous roles include Marketing and Communication Director at Scania Deutschland, where Lise led the transformation of marketing into a data-driven business driver, and Marketing and Communication Manager at Scania Denmark, overseeing branding and communication initiatives. Lise's career began at DFDS and has included significant positions at Ford Motor Company and Scania, complemented by various educational achievements in marketing, management, and communications.