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Begoña Agulló Toledo is a seasoned professional in brand marketing and media strategy with extensive experience in both corporate and agency environments. Currently serving as Brand Marketing - Media & Digital lead and Customer Services communication lead at IVECO, Begoña previously held the role of Regional Brand Lead at Starcom, overseeing media strategy for the Jeep Brand and Fleet & Business brand across 26 EMEA markets. With a solid background as Media Manager and Media Planner at Maxus Global, Begoña excelled in strategic planning, budget management, and media negotiations. Earlier experience includes serving as Assistant PR & Communications Manager at IVECO, where Begoña contributed to global communication efforts and event management. Begoña holds a Law Degree from Universidad Autónoma de Madrid.