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Robert McCarthy is an accomplished professional with extensive experience in eCommerce, digital consultancy, and business development. Currently serving as Advisor & Non Executive Director at Embri, Business Development Director at IVC Evidensia, and Managing Director at Easy Direct Debits Limited, Robert also holds the position of Trustee at United Charities. Previous roles include Director at Bredon Hill Ltd, eCommerce Director at WHSmith, and Head of Ecommerce at Waitrose & Partners. Robert's expertise extends to advisory services for the retail and FMCG sectors, having worked with notable clients such as Wm Morrisons Supermarkets PLC and Bibendum Wine Ltd. Robert earned a BA in History from Durham University between 1994 and 1997.