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Pier Paolo Perrone is a co-founder of WelikeU GmbH, focusing on optimizing recruitment processes and enhancing the candidate journey. Since October 2021, Pier Paolo has served as a digital sales evangelist at Frontlegs GmbH, offering training and consultation on social selling strategies. Currently, Pier Paolo is also a lecturer at Sales Akademie, where responsibilities include developing modules on digital sales and CRM systems, and an expert instructor at Deutsches Institut für Marketing, specializing in digital marketing and transformation. Additional roles include authoring a chapter for Springer Gabler on hybrid sales and serving as an external consultant for HypoVereinsbank - UniCredit - Deutschland. Pier Paolo has earned multiple degrees, including an MBA from the University of Cologne and certifications in blockchain and digital marketing.