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Optimizing data towards a business goal based on a given business model is what Bjørn Herbst (Founder and CEO) has worked with for the last 12 years. A Cand.Merc in Financial Marketing (EMF) has given him a lead on more levels. This has benefited such companies as Whiteaway, SAXO, BabySam, Fruugo, TUI, Boozt.com and many more.

Business understanding and data have always been a passion for Bjørn. Driving growth and performance for international and national businesses on digital marketing platforms demands a strategic understanding and insights into the operational part of digital marketing.