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Nick East has worked in various sales and management roles throughout their career. Nick started at Nashua Central in 1999 as a Sales Manager and stayed with the company until 2008. From 2008 to 2012, they worked as a Sales Manager at Itec Connect (Pty) Ltd. In 2012, they briefly worked as an Entrepreneur at Formula 1 Communications. In 2014, they joined MWEB as a Sales Manager but left after 10 months. Since 2014, they have been with Itec South Africa, where they started as a Business Development Manager and then progressed to General Manager Sales. Currently, they hold the position of Sales Director at Itec South Africa.

Nick East attended St Albans College from 1992 to 1996 where they obtained their Matric. After completing high school, they enrolled at the University of Johannesburg in 1997. Further information about their degree or field of study is not available.