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Urvi Ved is an accomplished professional with extensive experience in market research and consumer insights, currently serving as the Head of Insights at ITC Limited since December 2021. Urvi Ved began the insights and analytics practice at Marico Ltd and has held senior positions such as Assistant Vice President of Consumer Insights and Brand Development at Aditya Birla Group and Manager of Consumer Insights at Marico Limited. Additional roles include Associate Director at The Nielsen Company, Project Director at TNS Global, and Insights Director at IMRB International. Urvi Ved's educational background includes a Master's degree in Management Studies with a specialization in Marketing from the University of Mumbai. Rich expertise encompasses sectors such as Media, FMCG, and manufacturing across Asia.