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Naila Nasir is a skilled digital content and creative strategist with extensive experience in the media and advertising industry. Currently serving as a Digital Content Executive at ITC Limited since October 2024, Naila previously held the position of Senior Creative Strategist at White Rivers Media from March 2023 to October 2024, where notable pitch wins included major brands such as Pulse Candy, Apollo Tyres, and Rampur Whisky. Naila has also worked as a Creative Strategist and contributed to various successful campaigns for clients including Netflix and Zomato Live. Previous roles include Creative Brand Strategist at One Four Seven and Brand & Strategy Head at Ruharoma, focusing on social media engagement. Naila's early career included internships at NDTV and Hope Project India, and an educational background in Mass Communication and Journalism from Jamia Millia Islamia and Christ University.