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The Director of Marketing is an exempt, executive position, responsible for all marketing operations of the company including demand generation, corporate communications, brand development and management. This executive leads a team of enthusiastic, creative, analytical, and passionate marketing professionals to develop, execute, and optimize our marketing strategy. We are looking for someone with a history of brand development and proven ability to accelerate company growth leveraging the latest marketing strategies and technologies. This role goes beyond traditional marketing tactics to generate awareness, educate the consumer on the viability of our service, and in turn drive the consumer to take action and engage the brand.

Principal Duties & Responsibilities

• Lead the full marketing strategy and have accountability over development, execution, and optimization across all channels including paid and organic search, email, social, events, and affiliate marketing.

• Refine the ideal mix of messaging and channels to generate corporate demand for our brand and engage/activate our participants.

• Lead a cross-functional team to deeply understand all meaningful metrics and data around the business, identifying existing challenges as well as new opportunities for experimentation.

• Manage the end to end development of creative campaigns for both demand generation and brand building initiatives

• Provide regular updates to Leadership on status of campaigns and success measures

• Collaborate with leadership team and key stakeholders to develop appropriate campaigns to drive business goals

• Develop and execute on social media, content and communication strategies to further our brand development and community engagement.

• Identify, forge, and grow strategic marketing partnerships.

• Build a highly efficient and capable team of marketing professionals.

• Define the competitive marketplace and evolve our brand awareness through strategy development and brand building tactics.

• Lead research and development into new marketing tactics and strategies while improving current systems.

• Establish key metrics and manage goals while leading the improvement of our pipeline for sales.

• Maintain framework for all marketing activity, tracking results and reporting progress with management.

Qualifications

• A completed BS degree in Business, Marketing, Advertising or other related discipline.
• Minimum of 7+ years of professional experience in marketing of which 3+ years in a leadership role
• Knowledge and experience marketing in the B2B space
• Experience building and executing brand awareness and public relations campaigns.
• Experience strategizing and executing industry conference sponsorship and marketing
• Experience implementing and managing a digital marketing strategy
• Experience in a fast-growing company with a track record of delivering big results.
• Highly proficient and effective communication skills
• Ability to utilize data analytics to deliver insight and identify opportunities for growth.
• A strong record of developing successful, innovative and cost-effective marketing campaigns.
• Travel up to 15 percent of the time.
• Excel in a fast-paced environment.

Bonus Points

• Experience working in the MSP (Managed services provider) space and with MSP vendors
• Experience building brand awareness for talent acquisition
• Experience tracking ROI on campaigns and pivoting quickly if necessary
• Advanced degree in Marketing

We are a positive impact organization that is on a mission to influence the lives of MSP peers through access to qualified talent, thought leadership and success training. Our mission: Building our Communities with a Passion for Excellence.

Our Culture and You

What does the day in a life look like for the Director of Marketing? You come to work each day to an open office environment that promotes a community of collaboration and engagement. You work closely with a passionate and positive leadership team that is invested in your success. There are no office politics and no competitive agendas. We work hard and have fun while dreaming big. 

With ITBD, our employees find a home where their passion and career goals finally intersect for them to live a life full of purpose.