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Caterina Fanello is a Lecturer at IED Istituto Europeo di Design since October 2023 and is the Founder of CheTesta, a consulting agency that integrates digital marketing, experiential marketing, and neuromarketing with a focus on economic, sociological, and psychological expertise since January 2019. Between June 2015 and June 2016, Caterina worked as a Digital Strategist for the Made in Italy: Eccellenze in Digitale project, aimed at supporting Italian SMEs in digital strategies. Previous roles include Marketing Assistant at Macsha Cronos and Marketing Intern at Apartment Barcelona in 2015, as well as a Freelance Blogger for TerraNation in 2014. Caterina holds multiple degrees, including a Master in Neuromarketing from Imotions and a Master in Persuasion, Decision, Change Management from IULM University, alongside a Bachelor's degree in Sociology from Università 'Magna Graecia'​ di Catanzaro.