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Mike Gerschwitz is an experienced design professional specializing in digital user experience. Currently serving as Lead Digital User Experience Design at ista since August 2020, Gerschwitz has previously held similar leadership roles at innogy.C3 GmbH and has extensive freelance experience as a Creative Director. Additionally, Gerschwitz gained valuable experience in creative leadership positions with companies such as Hagen Grote GmbH, TWT Interactive GmbH, and add2 GmbH, where a progression from Screendesigner to Associate Creative Director was achieved. Gerschwitz's educational background includes an Abitur from Gymnasium Senftenberg and a Mittlere Reife from Polytechnische Oberschule "Arthur Becker."