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Barb is President and Chief Innovation Officer at Mattson, a California food development firm, and author of Taste: Surprising Stories and Science About Why Food Tastes Good. She is known as an expert in food and beverage product development, food trends, and the science of taste. Barb splits her time between San Francisco where she dines out regularly (it’s a tough part of her job) and Healdsburg, where she drinks in the taste of the wine country. She enjoys eating around the world, spending time with her artisan Devon Rex cats, and beating her fiance at Scrabble.