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Álvaro Peña de Luna has a diverse work experience in the field of online marketing. Álvaro is currently the Co-CEO and Head of SEO and IA at iSocialWeb, where they manage projects for large and medium-sized companies, aiming to achieve their objectives and increase organic visits. In 2020, they co-founded Growwer and took on the role of CMO. Prior to that, they were the Co-CEO and Head of SEO and IA at Virality Media starting in 2016. Álvaro also has experience as a podcaster for the podcast "El Test de Turing" and as a speaker at various SEO events such as SEOonthebeatch and SEOConf. Additionally, they hold positions as a professor at ENAE Business School, Founderz, Webpositer Academy, KSchool, and Asdrubal.

Álvaro Peña de Luna pursued their education from 2001 to 2006 at the Universidad Pontificia de Salamanca. During this period, they completed a degree in Informatica and obtained the title of Ingeniero informático de Sistemas.