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Juan Luis Alonso is a seasoned professional in innovation, sustainability, and digital strategy with extensive experience across various sectors, including agro-technology and media. Currently serving as a CoFounder and Urban Farmer at ISIFARMER, Juan Luis focuses on creating sustainable food solutions in urban environments. Prior roles include Innovation & Product Manager at AGROINTEC, where responsibilities encompassed clean tech and food tech innovations, and Senior Innovation Manager at The Valley Digital Business School. As a founder of multiple startups, including DalealPlay.com and vShaker, Juan Luis has demonstrated a strong entrepreneurial spirit and expertise in business development and digital transformation. Educational credentials include a Marketing & Technology program from IE Business School and a degree in Economics from Universidad Complutense de Madrid.