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Silvia Amaya is a seasoned marketing professional with extensive experience in diverse industries. Currently serving as the Gerente de Mercadeo at iShop, an Apple Authorized Reseller, Silvia has been instrumental in designing and implementing a comprehensive 360 marketing strategy for various brands in Colombia and Ecuador since April 2019. Previously, at Juegos de Video Latinoamérica, Silvia spearheaded a marketing plan for major retail partners and successfully launched the BEATS brand. In earlier roles with Ceramica Italia SA, General Motors, and IBM, Silvia developed brand architecture, negotiated strategic partnerships, and conducted financial analyses leading to historical sales achievements. Educational qualifications include a Master's in Marketing from Universidad de Los Andes and a degree in Financial Engineering from Universidad Autónoma de Bucaramanga. Additionally, proficiency in English has been enhanced through studies at GEOS Melbourne College of English in Australia.